I was given free reign by the Editor for this project, and yet only 2 hours to come up with the goods! I used the current branding of the Evening Express (placing and sometimes manipulating words with the 'EE' logo so as to associate the newspaper with that particular theme. Best case - "AberdEEn") and settled on "fEEdback" seeing as the campaign was in fact to get readers to register for an online panel to indeed gather their opinions, or feedback if you will. With a wide spectrum of readers required by the panel for a good cross-section of opinion, I deduced they would need to be represented in the ad campaign and thus the design and variety simply evolved from there. I even came up with all the wording and slogans. All this in two hours!
It was a proud moment when after presenting my ideas to the Editor that he chose my designs over the in-house ad studio! The campaign ran daily in the newspaper for a month.
